Ideas to market your new illustrated children’s book

Creating a mark of yours as a successful children’s book writer might be challenging but not that difficult if you have a nice story to tell with attractive illustrations. You should hire an illustrator for the whole book illustration project and request the professional to stand by your side during the marketing phase. 

In the launch too, have the illustrator and introduce the person to your audience for developing your connection with the young readers and business network too with other writers and publishers intrigued to work with you and your illustrator. 

You can do a lot more for marketing your new illustrated children’s book. Here, some effective marketing ideas are shared—

1. Create your brand

Whether or not you are self publishing London or anywhere in the UK, start your journey as a children’s book author with self-branding. Create a page of yours on Amazon despite having your website where you share your bio, your journey as a writer and so far how many books you have published, etc. 

2. Convert into eBooks

On Amazon, you can also sell eBooks by converting your book into an ePub format or Kindle format. Many mums love reading the illustrated books to their children from tablets, mobile phones and laptops. You can also sell quite a few digital copies of your book by converting it into an eBook.

Initially, you can give away free samples for dragging the attention of the targeted audiences. Hire the best professionals for the book layout services whether for the paper-based book and eBooks.

3. Know your target audience & strategize accordingly 

Normally, the targeted buyers of children’s illustrated books are women of 24-44. So, considering the market research, you can design the marketing besides hiring the best book cover services. Opt for the most influential email marketing, Sponsored ads on social media, free launch invitations, etc.

Plan a gift along with the book on the first 50 purchases or share discounted coupons that shoppers love to apply. 

Target the book on social media sites like Goodreads to gain a few positive reviews that you can promote on different digital platforms. Request the influencers for promoting your new children’s book on their channels for boosting sales.